PRIVACY POLICY

At Apexa, we respect your privacy and are committed to protecting the personal information you share with us.

This Privacy Policy explains how Apexa ("Apexa," "we," "us," or "our") collects, uses, stores, and protects personal information when you visit our website, join our waitlist, communicate with us, purchase our products, or otherwise interact with our services.

By using our website or providing personal information to us, you acknowledge the practices described in this Privacy Policy.

1. Information We Collect

We aim to collect only the information reasonably necessary to provide and improve our services.

Depending on how you interact with Apexa, we may collect:

Information you provide directly

This may include your:

• Name

• Email address

• Telephone number

• Billing and shipping address

• Order and purchase information

• Customer support communications

• Product preferences

• Marketing preferences

• Information you voluntarily provide through forms, surveys, promotions, or other communications

During Apexa's pre-launch period, our waitlist may require only your email address and related consent information.

Information collected automatically

When you visit our website, certain technical information may be collected automatically, including:

• IP address

• Browser and device type

• Operating system

• Pages viewed

• Referring website or source

• Approximate location derived from IP address

• Website interactions

• Session and diagnostic information

• Cookie and similar technology identifiers

This information may be collected through cookies, analytics technologies, and services used to operate the Apexa website.

Payment information

When purchases become available, payments may be processed by third-party payment providers.

Apexa generally does not directly store complete payment card details. Payment information may instead be securely processed by the applicable payment provider according to its own privacy and security practices.

2. How We Use Your Information

We may use personal information to:

• Operate and maintain the Apexa website

• Manage the Apexa waitlist

• Provide requested information about our products

• Send launch announcements and early-access information

• Process and fulfill orders

• Provide customer service and product support

• Communicate regarding orders, warranties, returns, or service requests

• Improve our website, products, services, and customer experience

• Understand how visitors interact with our website

• Detect and prevent fraud, misuse, and security incidents

• Maintain business and transaction records

• Comply with applicable legal and regulatory requirements

• Send marketing communications where permitted by law and in accordance with your preferences

Where required, we will obtain your consent before sending electronic marketing communications.

You may unsubscribe from marketing communications at any time using the unsubscribe link contained in our emails or by contacting us.

3. Legal Bases for Processing

Where applicable law requires us to identify a legal basis for processing personal information, we may rely on:

Consent — where you have given us permission to process your information for a particular purpose, such as receiving marketing communications.

Contractual necessity — where processing is necessary to provide a product or service you have requested or to perform our obligations under a contract with you.

Legitimate interests — where processing is reasonably necessary for our business operations, such as maintaining and improving our website, preventing fraud, and protecting our services, provided those interests are not overridden by your rights.

Legal obligations — where processing is necessary to comply with applicable laws, regulations, court orders, or governmental requirements.

These concepts also align with GDPR transparency principles, which require organizations to explain purposes, legal bases, retention, recipients and international transfers where applicable.

4. Waitlist and Marketing Communications

If you join the Apexa waitlist, we may use the email address you provide to:

• Confirm your waitlist registration

• Provide Apexa launch updates

• Announce product availability

• Provide early-access opportunities

• Share relevant Apexa news and product information

• Send promotional offers where permitted by applicable law

Joining the waitlist does not require you to purchase an Apexa product.

You may withdraw your consent to marketing communications at any time by selecting the unsubscribe option included in our emails.

Withdrawing consent will not affect the lawfulness of processing carried out before your withdrawal.

5. Cookies and Similar Technologies

Apexa may use cookies and similar technologies to operate the website, remember preferences, understand website usage, measure performance, and, where applicable and permitted, support marketing activities.

Cookies may include:

Essential cookies necessary for the website to function.

Analytics cookies that help us understand how visitors interact with the website.

Preference cookies that remember selected settings.

Marketing cookies that may be used to measure campaigns or provide more relevant advertising.

Where required by applicable law, non-essential cookies will be used only after you provide appropriate consent.

You may also be able to manage cookies through your browser settings or our cookie preference tools.

6. How We Share Information

We do not sell personal information in the ordinary meaning of the term.

We may disclose information to trusted service providers that help us operate Apexa, including providers of:

• Website hosting and infrastructure

• Ecommerce services

• Email and customer communications

• Payment processing

• Order fulfillment and logistics

• Analytics

• Customer support

• Fraud prevention and cybersecurity

• Professional, legal, accounting, and regulatory services

These providers may process personal information only as permitted under their agreements with us and applicable law.

We may also disclose information when reasonably necessary to comply with law, enforce our agreements, protect Apexa or others, investigate fraud or security incidents, or respond to lawful governmental requests.

If Apexa undergoes a merger, acquisition, financing, restructuring, sale of assets, or similar corporate transaction, information may be transferred as part of that transaction subject to applicable law.

7. International Data Transfers

Apexa may use service providers that operate in countries other than the country in which you reside.

As a result, personal information may be processed or stored internationally.

Where applicable law requires additional safeguards for international transfers, we will take reasonable measures intended to ensure that personal information receives an appropriate level of protection.

8. Data Retention

We retain personal information only for as long as reasonably necessary for the purposes for which it was collected, including to provide our services, maintain appropriate business records, resolve disputes, enforce agreements, and satisfy legal, accounting, tax, or regulatory requirements.

Retention periods may vary depending on the nature of the information and applicable legal obligations.

When information is no longer reasonably required, we may delete, anonymize, or securely dispose of it.

This follows the broader privacy principle that personal data should not be retained longer than necessary for its stated purpose.

9. Data Security

We use reasonable administrative, organizational, and technical safeguards designed to protect personal information against unauthorized access, loss, misuse, alteration, or disclosure.

However, no internet transmission or electronic storage system can be guaranteed to be completely secure.

You are responsible for maintaining the confidentiality of any account credentials associated with your use of Apexa services.

10. Your Privacy Rights

Depending on where you live and applicable law, you may have rights regarding your personal information, including the right to:

• Know whether and how your information is being processed

• Request access to your personal information

• Request correction of inaccurate or incomplete information

• Request deletion or erasure in certain circumstances

• Object to or restrict certain processing

• Withdraw consent where processing relies upon consent

• Request data portability where applicable

• Opt out of certain marketing communications

• Lodge a complaint with an applicable data protection authority

These rights broadly reflect those provided by the Philippine Data Privacy Act and GDPR. The Philippine National Privacy Commission identifies rights including being informed, access, objection, rectification, erasure or blocking, portability, complaint and damages. GDPR additionally provides rights relating to restriction and certain automated decision-making.

Certain jurisdictions may provide additional rights. For example, qualifying California consumers may have rights to know, delete, correct, opt out of certain sale or sharing of personal information, and exercise their rights without discriminatory treatment.

To exercise an applicable privacy right, please contact us using the information provided below. We may need to verify your identity before completing certain requests.

11. Children's Privacy

Apexa's website and products are not directed toward children, and we do not knowingly collect personal information from children in circumstances where parental or guardian consent would be required by applicable law.

If you believe that a child has provided personal information to us inappropriately, please contact us so that we can review the matter and take appropriate action.

12. Third-Party Websites

Our website may contain links to third-party websites or services.

Apexa is not responsible for the privacy practices, security, or content of third-party websites. We encourage you to review the privacy policies of any third-party services you choose to use.

13. Changes to This Privacy Policy

We may update this Privacy Policy periodically to reflect changes to our business, website, services, technologies, or legal requirements.

When we make changes, we will update the "Last Updated" date at the top of this page.

Where required by law, we will provide additional notice or obtain consent before material changes take effect.

14. Contact Us

If you have questions about this Privacy Policy, wish to exercise your privacy rights, or have concerns regarding how Apexa handles personal information, please contact:

Apexa
Privacy Contact: hello@liveapexa.com

You may also have the right to contact the relevant privacy or data protection authority in your jurisdiction.

For individuals in the Philippines, information about data-subject rights and complaints is available from the National Privacy Commission.